In the context of looking at, for example, mentalhealth. Most organisations will say, ‘yeah, we're going to look at our employees and we're going totest’ and we use the generalised anxiety disorder or the PHQ, you know, whichever varying four orseven happens to be that they want to use and what they end up with is actually using a tool that hasbeen trained originally on a clinical population, ie ill people that have been referred by thedoctor, so it's usually secondary level care. Now, in this industry, in medical care, whereyou start from makes a big, big difference to where you end up, right? So, for example, we usesomething called DASS in our products, you know, for the depression, anxiety, stress skills. So nowwe can tell somebody whether they're depressed, anxious or stressed. But it's been trained onpublic, general, public general population,.
And the variance is small. But whenyou look at that variance of a couple of percent over a population of a coupleof hundred million using an iPhone to test themselves with the guard and the PHQ, you'vegot a shitload of problems coming your way. I won't publish the numbers over here too openly,but if that scales the way it's supposed to and, in all honesty, there is a level of duty of carethat is important. It's like we were talking earlier about podcasters, right, anybody who'sgot a microphone, laptop and Riverside now can start a podcast. It doesn't make you a podcaster,right? And, by the way, Google's great for so many things. It's great at being a doctor, andnow it's going to get even better, because now people are just going to code it into these GPTinstances that have just been announced. They're.
Going to be able to turn a GPT into a doctor orwhatever, a lawyer or whatever it wants to be. I think you're right. What people are first goingto listen to is their body Education, education, education. Taking control of your healthstarts from actually understanding it first, and you've got to educate people intothat. And the five or six areas from a health perspective that really must getright. It's their sleep, it's what they eat, it's what they drink, it's their stresslevels. You know the relationships behind it, and so forth. It's the exercise and activity Ifyou can physically get on top of those things and mentally get on top of them, you're goingto actually live a relatively healthy life. remember years ago we were doing a study. We askeda lot of people about who owns your health and the.
Number of people that said my doctor was justincredible. And it's interesting when you ask different countries the same question, you getdifferent answers. Out in the West you find its ownership, whereas out in the East it tends tobe. I'll go to my doctor and I was speaking to the head of the Hepatitis C massive piece of workdone out in India and Pakistan and Bangladesh, and they were telling me they said ‘youdon't feel like you've been serviced by a doctor until you've h ad an injection which onlyincreases the risk of hepatitis C, for example, in the first place. So it's worse that you do’.But you know what's really interesting here is the emotional impact that you've had from an eventthat turned the corner in your mind to moving from I didn't know about this or I'm perfectly fine,and in the science we call it. It's called the.
Trans-theoretical model of change by a brilliantguy called Prachowska. And what Prachowska did was he said people are pre-contemplative. I'm not eventhinking of smoking. You can say all you like, I'm not going to quit smoking, don't care. Andthat's a lot of people who smoke, right? And then you've got people who are contemplative.Preparation. So they want to prepare. Action. Ma intenance. Five steps: Pre-contemplative,contemplative, preparation, action, maintenance and in behaviour change systems, what tends tohappen, especially around health everybody's trying to get everybody to action: go take action!But if that person doesn't even care, they don't even have the desire. It won’t happen. So thejob is to move them to the next stage in order to get them. Now, clearly, what happened to you -something was already playing in the back of your.
Mind saying ‘you know what this is now the triggerpoint to leap frog to – I've got to do something about it’. So you went straight in that momentof preparation and then you went into action. And you know it reminds me of – I'm out inCalifornia a couple of years ago. I'm speaking to my mentor, my old CEO there. We're havingdinner out in downtown in Santa Clara and I looked at him and he honestly… he looked likehe was four months permanently pregnant! So I looked at him and I won’t to say his name. But youknow, we had this deeply motivational, emotional conversation where I said to him I said ‘I'm doingthis research and what we found is that, you know, height and weight is surpassed by looking at your,basically your waist and your hip size. If you look at those size ratios, you can actually get amuch better understanding of what's really going.
On inside the body of a person. And for males itlooks like this’. Anyway, he looks at me and he says, ‘Ali, don't tell me, I know you can measuremortality in questions. Now, that's brilliant. I'm going to die, but I'll die fat and happy’. And Iretorted to him. I said ‘that's not true from the statistics. The statistics tell me, by the timeyou hit 65 and you carry on doing what you're doing, you'll die fat and happy, but you'll bein a wheelchair. The percentage looks like this’. I didn't know that statement was going to changehis life. You know what he did? Exactly the same thing. He went away, he thought about it andhe started taking walks and it built for him and he built. So it's that contemplation. So inpsychology we call it consciousness raising. You had a consciousness raising moment on the airplanethat said I've got to do something about it. And.
That's the job. That's for flourishing, thesame thing that we're trying to do. We're trying to get people to understand that they'rein control and they can do something about it.